-Integrates sustainable, responsible practices from process to product
-Products are an icon in the new countertop industry
-Certified B-Corporation
-The facility is daylit with skylights, uses a water recycling system, and steam powered kilns. Any unusable glass or cement can be recycled. The goal is to become a zero-waste plant.
-They hire the homeless, refugees and train the formerly incarcerated and ensure that everyone gets paid a living wage and has access to subsidized health insurance and a voice in the company.
Weaknesses:
-Employees limited to the U.S.A and Canada
Opportunities:
-Could create a chat box for easy access to simple questions