The Science of What Makes People Care did a good job unveiling the factors of why and when reactions are called for. It is very important for individuals and businesses to create a prosperous communication platform in order to reach an audience. During any job or project, personal or not, each task involves the emotions in people to help benefit the individual, business, and task overall.
The article was structured around 5 main principles to reach the potential change in emotions.
These 5 principles are Join the Community, Communicate in Images, Invoke Emotions with Intentions, Create Meaningful Calls to Action, and Tell Better Stories.